XHS Nigeria is the authorized Xerox distributor in Nigeria, an international brand with over 50 years in the printing industry and a client roster that includes ExxonMobil, the World Health Organization, and Nigeria’s Federal Inland Revenue Service. Their previous website made a mistake I see constantly in high-ticket B2B ecommerce: it ran on a standard pay-now checkout, the same model you’d use to sell a t-shirt, for products that cost millions of naira. Nobody makes a purchase that size by typing in a card number. The result was a website generating essentially no direct sales, despite the brand’s scale.

Researching other printer and office equipment distributor sites confirmed this wasn’t a one-off mistake, it was the industry default: generic ecommerce checkouts mismatched to serious B2B purchases, cluttered catalogs that made it hard to find the right machine for the job, and almost no trust signals appropriate to a purchase this size.

I redesigned the entire buying experience around how equipment this expensive actually gets bought. Instead of a pay-now cart, visitors browse a clear, multi-category printer catalog, organized by product line, then move into a detailed “view product” page built to answer every real question, before submitting an inquiry that XHS’s sales team closes personally. It keeps the ease of ecommerce browsing while respecting that a six and seven figure naira purchase closes through a conversation, not a checkout button. This is one of the projects I’m most proud of.