Roperb Dental Clinic has built 26 years of community trust across multiple locations in Lagos, with over 30 national and 10 international HMO partnerships and a growing team of dental professionals. None of that came through on their previous website. It didn’t display their portfolio or credibility, didn’t list their HMO and insurance partners, had no separate custom post type breaking down each service area properly, no clear calls to action, no lead form, no SEO, and no dedicated landing pages to support marketing campaigns. For a practice with this much real trust behind it, the site was actively working against them.

Researching other dental clinic websites in Lagos, the pattern was generic templates with no real differentiation, exactly the trap Roperb’s old site had fallen into despite the practice’s actual scale and legacy. Where competitors did earn something worth matching, it was strong before and after smile galleries, real visual proof of results, so I made sure that became a central feature rather than an afterthought.

I rebuilt the site from the ground up: a custom services architecture giving every treatment area, from orthodontics to dental implants to cosmetic veneers, its own properly structured page, a real transformation gallery showing before and after results across composite fillings, Invisalign, crowns, and braces, full HMO partner listings, dedicated leadership and team pages, and a complete lead generation system with a high-converting lead form, custom landing pages built specifically for ad campaigns, and a 26-year legacy and multi-location scale finally presented with the credibility it deserves.